"Greening Supply Chains" by Eliza Roberts

My Sustainable Supply Chains class has come to an end. After taking a number of required business school classes, it was refreshing to take an elective and spend 7 weeks talking and thinking about issues that I am truly passionate about. Over the course of the module, we looked at a number of different companies, including Shaw Industries, Herman Miller, Patagonia, Frito-Lay and Starbucks that are thinking about sustainability and incorporating it into their business strategies in different ways.

Shaw Industries was a particularly interesting case. Have you ever thought about what happens to old flooring and carpeting? 95% of it ends up in landfills and in 2002, carpeting contributed 4.6 billion pounds of waste into U.S. landfills! Shaw industries not only found ways to create PVC-free 100% recyclable carpet tiles, but found ways to do so while also reducing costs.

Herman Miller, a furniture company, follows the triple bottom line approach whereby a company works to strengthen not only its financial performance, but its social responsibility and environmental performance as well. Herman Miller’s corporate values statement is as follows: “We contribute to a better world by pursuing sustainability and environmental wisdom. Environmental advocacy is part of our heritage and a responsibility we gladly bear for future generations.” Herman Miller has focused on examining the entire life cycle of its products and created the Mirra chair, a mid-level office chair, which was designed using Cradle-to-Cradle protocol. The chair is made from 42% recycled parts and when the chair’s life is over, it is 96% recyclable.

Patagonia was a unique example because sustainability efforts truly are a key component of its core strategy. Sustainability is not only a key part of the company’s mission, but it is ingrained into all aspects of the business strategy. Patagonia has recognized that their existence as a company is in and of itself detrimental to the environment and made a pledge in 1991 to “slow growth” to minimize its impact. Patagonia seeks to maintain a balance between quality, profits, community and the environment and has made decisions because they are “the right thing to do” even if they do not result in direct cost savings to the company. To learn more, check out the sustainability page on their website.

The course ended with about 10 presentations looking at what other companies such as 3M, Intel, IBM, Whole Foods, MolsonCoors, and Nike are doing to green their supply chains. My group chose to focus on Coca-Cola. We conducted an overview of what they have done by looking at four key areas: climate, packaging, community and water and then provided recommendations about what the company could do to green their supply chain even further.

Eliza Roberts Global MBA, 2011