"Hello from the Rainbow Nation!" by Kristina Brzezinski

I’m currently in South Africa for a study abroad class, and my group project is on the World Cup’s impact on the environment, economy and society in South Africa. Before I write about that, though, I first must say that South Africa is truly the Rainbow Nation in every way from the diversity of its people and languages to the diversity of its beautiful climates.

The first World Cup to be hosted on African soil is so important to South Africa and Africa, not just for the direct economic and social benefits of the World Cup, but because it puts South Africa and Africa on the world stage in a positive light when so much Western media coverage of Africa is consistently negative. Such coverage can scare off tourists, investors, and companies holding back Africa’s development and denying the rest of the world everything Africa has to offer.

Yes, South Africa may be more developed than many African countries, but its richness isn’t in the new airports, public transit, or stadiums, but in its warm and welcoming people; its extreme sports and myriad other tourist attractions, its history, from which, my country could probably learn a few things about healing after racist oppression; and the present and future economic opportunities.

In regards to safety and security, it’s no different than being in any large Western city; there are areas that are safe and areas that aren’t. When in a big crowd, keep an eye on your purse or wallet, and don’t wander alone into unfamiliar areas at night.

While I hope that the media coverage becomes more responsible and accurate, South Africa hopes all its World Cup guests become unofficial ambassadors to the rest of the world. They can count me as one.

Kristina Brzezinski Global MBA, 2011